In honor of Inauguration Day, I thought I would take a look at our new president and the amazing things he has done for, and with, social media. If you ever have doubt about its power, take a look at our new president -- it helped him get there. He's even been hailed as the "first social media president."
What can we learn from his brilliant use of Web 2.0?
1) Make it personal
Obama and his team created MyBarackObama.com
, a social network that connected his supporters in amazing ways. It enabled you to find supporters interested in similar issues, organize events, raise funds and so much more. And it was "My" BarackObama.com. It belonged to you. Power to the people.
2) Really be "on"
Don't set up a Twitter account and post something every week. If you're going to get on Twitter, really use it. Now, we do have to add that whomever was doing the BarackObama Twitter account
did a pretty good job (content could have been more engaging) up until Nov. 5, then there were no posts till Jan. 15. But so long as they keep it up from here on out and "talk to the people" on Twitter, I think they will be OK. His blog
was also updated regularly.
3) Individuals make a difference
Sure, in social media, you are hitting smaller groups than a live televised appearance on national TV, but you can really target your outreach and hit the right audience for you. Obama found this to be true. One by one all the people he reached out to online grouped together and made one BIG difference.
4) Spin doesn't work online
Put away your sales dictionary and promotional gobbledygook. Be conversational, honest and transparent. On his blog
, Obama's writers are very plain spoken and direct. There's not a lot of spin. That makes for engaging reading.
5) Go where the people go
That's right, we're on Facebook, we're watching YouTube and we're Twittering. Reach us in places where we already want to go and you'll get us to pay attention. I love his weekly YouTube address
. Now we can watch him at our leisure on our computer.
I hope we can all take these tips and follow a great model to help make a positive difference in our country, whatever our politics. Did you participate with Barack Obama in his social media outreach? What did you think he did well? What could he have done better? Let's discuss!