In the beginning there were skinny jeans. Body skimming knits cavorted with tailored trousers and thigh grazing dresses in the streams and valleys. Silky g strings and non industrial sized support bras tilled the fields. Stilettos roamed the earth. And, it was good. Then came pregnancy. Slim cut ensembles were cast from Eden. Muu-Muus took control of the land. The seas swarmed with jumbo sweat pants and sensible shoes. And it was not so good.

My new book BUMP IT UP is a Cheat Sheet to Chic, a pregnancy primer which shows moms to be how a handful of basics can yield dozens of jaw dropping maternity ensembles. The book’s breezy, tip filled format and fashion cartoons are designed to help you, my pregnant friend, glean by trimester style information before “P.A.D.D” (pregnancy attention deficit disorder, see glossary) kicks in.The book revolves around a three point checklist system-THE UNIFORM, ADD ONS and WOW FACTOR- which fine tunes the editorial concept of garment rotation for pregnancy. Armed with the basics and a flair for the dramatic, pregnant women can create maximum style with a minimum investment in maternity specific clothing. To visually emphasize this point, I called upon fashion designers like Nicole Miller, Donna Karan, Milly, Diane Von Furstenberg and Isaac Mizrahi to craft original sketches which showcase pregnancy silhouettes that are at once fashionable and functional. We’re all obsessed with fashion mags and celebrity tabloids. To get you, dear readers, the most in- the- know tips on the planet, I stepped behind the scenes of the glossies and canvassed the real style mavens -designers, editors, publicists and socialites- responsible for propelling and supplying trends to celebrities and the stylists who assemble them. In “Advice From The A List, high profile beauty and fashion folks share the experiences that enabled them to finesse the incredible bulk of pregnancy. And, for those who were served up hormonally induced lumps and bumps instead of the coveted pregnancy glow, celeb skin gurus weigh in on how you too can tap into that (faux) glow.

Available now at bookstores everywhere

Bump It Up celebrates a woman at her most beautiful—when she is carrying a child. It celebrates her body by embracing it with love, style, and comfort.”

Donna Karan

Why, oh, why wasn’t Bump It Up around when I was pregnant? It is zippy, humorous, and filled with practical tips that any woman can relate to. It is the ultimate preggo style bible!”

Kate Spade

“Turn your pregnancy into a fashion Mardi Gras. Amy Tara Koch’s witty yet brilliantly realistic approach to pregnancy dressing is refreshing and spot-on.”

Simon Doonan, creative director, Barneys New York

Maximum Style, Minimum Maternity

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Comment by Eric Burgess on April 23, 2010 at 2:51pm
This is awesome. You write just as my wife would. I'm going to forward this to her!!




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