My Red Dress Collection Fashion Show experience

Thanks to Twittermoms, and OlgivyPR I was able to attend this incredible event that helps to raise awareness of heart disease, the number one killer of women.

They day started out early for me - 4:15 am to be exact. But as Kristen Foster (@kfoster926) from OlgivyPR tweeted me as I was on the train, "Bags under the eyes for one day is just a little price to pay to support heart disease awareness, right? #hearttruth" and she was right.

I got to The Tent at Bryant Park and yes, Tent is capitalized because this is a huge tent, or really a collection of tents. A tent village, if you will, and within those walls the uber fashionable come to celebrate Fashion Week in New York.

I was talking to a few folks in line and The Red Dress Collection is becoming one of the more popular shows. For one, they had the right idea using celebs as models, and two, each dress is designed by a different designer. So you get to see a little bit of Vera and a little bit of Marchesa all in one show.

And yet the Red Dress theme, and the important message that women need to take care of themselves, their health, and specifically their heart, is evident not only in the red, but in the everyday women (like me) who are invited to watch the show. When you look around the room you realize the odds are, someone near you could end up with heart disease - and heart disease doesn't care if you're wearing Betsy Johnson, carry a Prada bag, or have a front row seat.

I encourage everyone on Twittermoms to visit The Heart Truth website.
Download and print a copy of The Heart Truth for Women brochure.
Put it in an envelope and mail it off to your mom, your aunt, your sister, or your friend with a note that says "Just because I love you."

Then, come back and leave me a comment so I can prove that social media + women is a powerful way to spread the word about heart health.

You can read more about my first evah fashion show at my blog: Twofer the Price of One
Also check out The Heart Truth Flickr stream and the video of the fashion show on the OlgivyPR site.

Here are just a few of my faves from the day:

Take care of your heart!

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Comment by KFoster926 on March 3, 2009 at 8:18am
Janine, I am so glad the Red Dress Collection Fashion Show had such a great impact on you! That is what it's all about. Thank you for sharing your encouraging words to the TwitterMoms community. Even though we didn't get to meet it person, I was a pleasure working with you on The Heart Truth campaign!
Comment by Rachel on February 22, 2009 at 8:46pm
Wow it sounds like you had a great time. Thanks for sharing everything especially making women aware of heart disease!

Rachel Ferrucci
Comment by Megan Calhoun on February 16, 2009 at 2:01pm
Awesome job as TwitterMoms first corespondent! I'm so glad you had fun - I love the pictures - thank you for sharing! Social media + women is a powerful way to spread the word about heart health!




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