I know it's a little late in the day, but since I've had a marathon week of events
, I've had time to think about the ways you can drive traffic and awareness to your book or brand by following some simple steps. Here are some of my thoughts on ways to make your mark in an incredibly saturated field.
1. FOCUS ON YOUR AREA OF EXPERTISE
- If you're the "Coupon Queen" or a Nutrition or Fitness Guru or maybe you're a fashionista (hello Audrey at Mom Generations
), whatever you did in your life B.C. (before children) - use it to build your platform. You'd be surprised how your past skills will come in handy if you offer well thought out advice on your blog. And the more specific you are about your area of interest, the better. If you are all over the map, no one will know what you stand for. Producers and journalists love when you make it simple for them - and that means if they're looking for a way to save money on groceries they're going to hit the Coupon Lady - or Amy Clark at Mom Advice
. It's great to share stories about your family but if you are looking to build your brand, then figure out who you want to be and focus, focus, focus.
2. DON'T USE THE KID CARD!
- I know you've been there (because I've been there too) - you're invited to an event where you're going to get the chance to network with an incredible group of women, or maybe you've even been selected as a speaker, but here's the problem. You've put off getting a sitter and now it's the day of the event and you're in a panic because you just found out she can't make it. I know, we've all been there - but if you have two weeks to plan to attend an event then make sure you get babysitting coverage so that you don't miss out on the opportunity to meet incredible like-minded women, get some great ideas or maybe even increase web traffic to your blog (love it when my favorite bloggers give link love to all the attendees at events - in the end, it helps everyone's traffic). As my Grandma Dora used to say, "If you don't come, you don't have to come home." But if you don't show up, you'll never know what you missed. And if you're a new mom with an infant, then bring them along - you'll have plenty of extra hands to help out and will still get the chance to enjoy yourself!
3. SPOKESPERSON OPPORTUNITIES
- When you're invited to a lot of really cool events, here's a little secret I'd like to let you in on. When I meet a fabulous mom blogger (and thankfully, I've met a lot of them), I instantly think of ways I could potentially work with them as a spokesperson for a client or as a speaker for one of my events. They're looking to build they're platform and I might actually have a company that can provide free PR if they've embraced their product or brand. It's a win win for everyone. But in order to be considered for these opportunities, you've got to be in the game. That's why the incredible women of Walmart 11 Moms are in so much demand. While promoting the Walmart brand, they're also building traffic on their individual sites by taking part in a host of incredible events and opportunities.
4. VIRAL MARKETING TO MOMS
- A fabulous post you might want to check out comes from Liz Thompson with This Full House
who shares her picks for her favorite companies that are marketing directly to mom bloggers. Liz is an incredibly gifted writer who has attended everything from Glamour Reel Moments (with me) to the Campbell Soup Headquarters this week. She's also a mom of four and is a leading mom blogger who praises some of the great PR and marketing firms that are reaching out to moms the right way.
5. READ BOOKS BY MALCOLM GLADWELL AND SETH GODIN
: I'm currently reading The Outliers, by Malcolm Gladwell (who also wrote The Tipping Point) and Seth Godin's best books are Small is the New Big and The Dip. Bottom line - if you can't find out some great pearls of wisdom from your friends, then you can find it in a book too. And these two authors offer a treasure trove of great marketing advice.
That's it for this week! And for more of my musings about work, life and everything in between, visit me at Role Mommy