Thanks to your support and guidance, TwitterMoms has grown from a fan site (making it easier for moms to find each other on Twitter) into a community dedicated to helping influential moms build their personal brands in social media.
We've grown from a one-mom operation into an organization with six full-time employees, a raft of community volunteers and contributors, and freelancers -- each dedicated to helping you make the most out of your online presence as an influential "social mom". We do this by offering networking, sponsorship opportunities, live and virtual events, advertising, engagement opportunities, and media opportunities.
The more we thought about it, the name "TwitterMoms" really didn't represent what this community had become.
Just as this thought crossed our minds, we got an e-mail from Twitter, Inc. It was late September, and it made my heart stop. After more than two years of operating a public fan site dedicated to nurturing, supporting and promoting Twitter to the "mom" community, they asked us to change the name of our web site for trademark reasons.
Twitter's request was entirely reasonable and understandable. We never hesitated to communicate our intention to comply with their wishes. The time for change had come.
So, we caught our breath and set out to find a great new domain name that more accurately described the community we serve and our mission. After considering dozens of options, we settled on SocialMoms.com. Our new brand will officially launch in early January. Be on the lookout for a slightly refreshed (and hopefully cleaner) look-and-feel to accompany our new name.
In looking back on 2010, we have a lot to be proud of that's worth sharing with you, the people we are here to serve:
We thank you for being such an important a part of a great community. We hope you take advantage of all we have to offer in 2011. It's going to be our best year yet, and we want you to be a part of it! If you have ideas or suggestions on how we can improve the services we offer, please let us know by leaving a comment on this blog post.
On behalf of the entire team, we are grateful for your support and the opportunity to work for you every day. We are humbled and honored to help you grow your personal brands through social media. We look forward to a fun, productive year coming up in 2011 and beyond as "SocialMoms". Again, look for the official switch coming in January 2011.
Until then, happy holidays from all of us behind the scenes!
Megan Calhoun, Sasha Afanasieff, Sally Saedi, Bridget Tran, Alysha Pascua, Mariell Ramani, Betty Chen, and Jim Calhoun