7 tips Mom business owners should know about how the Internet can help you

How social networks influence the way moms make money, view life, find friends and raise kids in today’s digital world.

By Kimberley Clayton Blaine, MA, MFT

As my kids grew older and I became more involved in turning my business into an online business, I realized that I owe so much gratitude to the ‘circle of women’ I met on the Internet and have grown attached to. I started my Internet endeavor completely alone. However, I continue to produce and flourish within a group of brilliant and fascinating women who all work and play online. I wrote a book about my online experience because I am in awe of how the Internet can change lives and truly touch the human soul.

The Internet has truly broadened my reach to other women who find their livelihood online. My current book: “The Internet Mommy: Inspiring Interviews and Stories from Mothers W...,” explores how social networks influence the way online moms make money, view life, find friends and raise kids in today’s digital world.

The moms who contributed content my book- ranged from tech-savvy to irreverent to spiritual. Regardless, all of the moms had a point of view and words of wisdom to share. The wide-ranging content comes from A-list sites including TwitterMoms.com, a savvy social networking site for moms; I’m Not Obsessed, a popular celebrity mom blog; TechMamas, a technology blog with a parenting slant; and White Trash Mom, the mom who is on a crusade against perfection. There is a long list of truly clever ideas from truly clever women.

6 Easy Steps to Incorporate Social Media in to Your Business:

1. Expand your brand by being a part of collaborative blogs or social networking communities that fit your business niche

2. Use social media tools (such as Twitter, Facebook, LinkedIn, etc.) to connect with others – people like to see that businesses have a face

3. Write articles and put information out on other community sites and forums in your area of expertise to increase traffic back to your site

4. Set up a Goggle Analytics account to track your web stats and visitor traffic.

5. Put out surveys to learn more about your audience

6. Create an online newsletter to keep your audience engaged and coming back to your site.

7. Most importantly, talk to other women who have success online in the area that you specialize in.

Kimberley Clayton Blaine is the author of the Go-To Mom books series. She is a national parenting expert and a licensed Family and Child Therapist who specializes in working with children ages newborn to six years old. Kimberley is the founder and executive producer of a grassroots webshow, called www.TheGoToMom.TV. Kimberley is a national speaker and teaches Early Childhood Brain Development and Positive Discipline Strategies at UCLA Extension Education

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Comment by Kimberley Clayton Blaine on February 16, 2010 at 6:55am
I too learned a lot just by asking questions :-)
Comment by Cindy Schulson on February 15, 2010 at 7:53pm
You touch on some great points. Above all, be strategic by understanding your niche, e.g. WHO you are targeting, WHAT solution you are helping them with, and WHY they should do business with you. Thanks for sharing!
Comment by beth aldrich on February 5, 2010 at 9:22am
Thank you for this useful article; it's a nice reminder to get out there and "socialize"!
Comment by Kimberley Clayton Blaine on February 4, 2010 at 1:29pm
Thanks for the kind words Gretchin. I must say it is very funny!
Comment by Gretchin Heath on February 4, 2010 at 1:21pm
Ladies, you really should get the Internet Mommy, I just finished it and was really sad when it was over. Kimerley lists so many wonderful sites and such fun stories. You laugh and almost cry, with happiness. Thanks Kimberley!
Comment by Kimberley Clayton Blaine on February 4, 2010 at 5:34am
Yes and asks lots of questions of those who are doing what you'd like to do. That really helped me a lot :-)
Comment by Chris Tryon on February 3, 2010 at 6:18pm
Excellent tips. Considering that I am now getting serious about marketing the business of my dreams on-line. I am familiar with a few of your tips. I just need to start implementing more of them.

Thank you.
Comment by Heather Haynes on February 3, 2010 at 1:05pm
These are great tips for those of us who are new to the world of online networking---thanks for posting!

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