If you're a popular mom blogger, parenting expert or an author, you may one day find yourself in a position where reporters and even TV producers might be interested in featuring you in a segment or news story. However, before you agree to share your story, it's important to be aware of the interview requests you should stay away from at all costs. You see, not every interview request is reason for you to get your name out there. Some publicists will argue that any publicity is good publicity… Continue

Recently, I've had the chance to speak with a lot of bloggers on a topic that has been weighing on their minds...events. If you've been blogging for a while and your site is receiving lots of traffic, you have probably been on the receiving end of several invitations to attend events. These events range from conventions to events in your area to online teleseminars. When all you're trying to do is blog, how can you make sense of the events that are right for you?



Well, as someone who… Continue

I apologize for being a bit late to the party with my latest article. I've actually been vacationing with my family in Orlando - the first real vacation I've taken since starting my business in September 2007. In fact, I've even stepped away from my laptop for several hours each day and I have to admit, it does feel a bit liberating. While I had never planned on heading to Florida this time of year, I have the folks at Disney to thank since they invited me to the red carpet premiere of the… Continue

Hello Twittermoms - hope you're all having a great week despite the constant barrage of negative news about our crumbling economy and the rising unemployment rate. If you're like me, it's probably starting to feel a bit daunting if you're trying to build a business or raise your platform when all we keep hearing around us are stories of doom and gloom. So how can you break through the bad news and get your story heard without being ignored by reporters who are too preoccupied with the bleak… Continue

I know it's a little late in the day, but since I've had a marathon week of events, I've had time to think about the ways you can drive traffic and awareness to your book or brand by following some simple steps. Here are some of my thoughts on ways to make your mark in an incredibly saturated field.



1. FOCUS ON YOUR AREA OF EXPERTISE - If you're the "Coupon Queen" or a Nutrition or Fitness Guru or maybe you're a fashionista (hello… Continue