RAMBO is an acronym for "Reach A Mom Blogger Online". These newswire style alerts allow advertisers, marketers, publishers and journalists to reach out to our community in a spam-free way, offering up product reviews, opportunities of special interest or economic benefit to mom bloggers. For more background on RAMBO
, you can visit this blog post. Major questions should be answered below.
How much does it cost to send a RAMBO Alert?
As of June 1, 2009 we charge a fee of $1,500 for marketers to post a RAMBO Alert. This ensures that the marketer carefully considers what they're presenting to you. We also work with marketers to make sure their alert is relevant to our unique community. We only accept high-quality requests. We'd rather have a low volume of high quality alerts than a bunch of noise, and we work hard to keep RAMBO on target. If you're interested in a RAMBO listing, make sure it's an opportunity that mom bloggers would find valuable.
Can the media use RAMBO to find sources and experts?
Yes. In nearly all cases, members of the national print or broadcast media can use RAMBO to reach out to our unique, opinionated community of moms to identify sources and experts for stories related to moms, parenting, and more. We've connected our moms with the New York Times, Chicago Tribune, Los Angeles times, Dr. Phil, CBS's The Early Show and many more media outlets.
What is acceptable for a marketer to put in a RAMBO Alert?
Your post can be a maximum of 150 words. Currently, we are only accepting very limited third-party requests. Sorry, but we can't accept contests, Twitter parties, or other similar types of requests unless they're a part of a broader TwitterMoms program. This is to ensure the highest quality experience for both marketers and our community of moms. We stand behind the programs we run.
How can I buy a RAMBO Alert?
Contact firstname.lastname@example.org to see if it's a fit.
How much does it cost to get RAMBO Alerts?
Nothing. RAMBO Alerts are a free member benefit for all TwitterMoms members who list a blog in their profile. You can unsubscribe at any time if you don't want to get these alerts. There is a link at the bottom of each alert we send using MailChimp, our newsletter service
What's with the funny name?
The name is a tongue-in-cheek reference to Peter Shankman's excellent HARO (Help A Reporter Out)
list connecting journalist with experts willing to speak to the press on a wide variety of timely topics.