YES! Ok, Yes.. and No. When I'm set on a certain flavor, etc, the label doesn't influence me. But I do find myself drawn (no pun intended) to some of the really cool labels I see out there.
I actually make it a point to just go out and grab a bottle completely based off of the label. Most of the time I'm disappointed, but I'm sure I'll find a great little gem somewhere!
I have to admit I've done this, too. I love the look of the Francis Coppola labels. So chic, yet old timey. He also makes a good Claret! But it was the label that made me try it. Take a look: http://www.rossobianco.com/#wines_diamond
Sometimes yes, but it really depends on the type of wine. A cool label on a bottle of really dry wine (something I may not really like won't really change my mind) but an outstanding label on some Pinot Noir will certainly put it in my basket. Sometimes I find the best wines have the simple and quite plain labels.
Sometimes...I will read the description first if there is one. I'm always drawn to labels with animals and beautiful art scenes. But in the end, I will go with a description that fits what I like...Unless it has a horse on it, and then i'm going to own it!
A group that is close to my heart! Yes, I usually buy wine because of a cool looking label.
For instance "Mommys time out" LOVE IT! It's 7.99 and it tastes pretty good. I also like one that has a black and white label called "Table Wine".
I guess it's kind of like a book cover, if you like the author you'll buy the book no matter the label, but if you've never heard of them the cover is important. SO yes and no. If i've never heard of them then the label plays an important part.
Absolutely, wine labels are like book covers to me. The label attracts me to learn more about the wine. If two sound just as good I'll pick the catchy title. One of my fav finds is called Seven Deadly Zins.