Join Robeez and TwitterMoms as we share our heart-felt stories on how we’re giving back this holiday season. The first 50 bloggers to post will receive a free pair of Robeez Soft Soles! And that’s not all! 10 randomly selected bloggers will receive a $50 Stride Rite gift card to shop in stores and a free pair of Robeez Soft Soles! And, one lucky grand prize winner gets the entire Robeez Soft Sole spring collection!

How The Contest Works:

Mom bloggers must post about how they are giving back this holiday season. Bloggers must also pick their favorite pair Robeez Soft Sole from the Robeez Web site and mention that, for every pair of Robeez Soft Sole purchases, stride rite will donate that pair to K.I.D.S (Kids In Distressed Situations), through December 23rd. The contest officially ends on mid-night ET on December 23, 2009. All participants will be contacted the week of Jan. 4, 2010.

K.I.D.S brings hope and self-esteem to children in need and their families by providing new clothes, shoes, toys, furniture, books and juvenile products donated by leading manufacturers and retailers. The donations move through their network of community social service agencies in the U.S. and abroad to reach children who are ill, living in poverty, or are the victims of natural disasters.

Prizes:
· The first 50 bloggers to post on this topic will get a free pair of Robeez Soft Soles (sized for 0-2 years old).

· 10 randomly selected bloggers will receive a $50 stride rite gift card to use at any Stride Rite store and a pair of Robeez Soft Soles

· The grand prize, to the winner with the best post, gets the entire Robeez Soft Sole spring collection in their gender of choice. The styles (about 15-20 of them) range in age between 0-2 years.

Requirements:

1. Bloggers must include a link to the Robeez destination url (www.robeez.com) with their post on how they are giving back.

2. Bloggers must include the following in their blog posts:

a. The fact that Robeez will donate a pair of soft sole shoes to K.I.D.S. with every soft sole purchased through December 23rd and link to: http://www.robeez.com/EN-US/seasonofgiving.htm

b. Post a link to their favorite Robeez holiday style from Robeez.com

3. You must include a link back to this discussion page for full disclosure.

About The Stride Rite Children’s Group, LLC. and Collective Brands, Inc.

Stride Rite Children's Group, part of the Stride Rite unit of Collective Brands, Inc., markets the leading brand of premium children's footwear in the United States under such brands as Stride Rite®, Saucony® Kids, Sperry Top-Sider® Kids, Keds® Kids, Robeez® and among others. For 90 years, the company’s passion for excellence in design has been focused on ensuring the proper development of children’s feet with a commitment to innovation, research and technology.

Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion®, Zoe & Zac™, the first-ever affordable green footwear brand, and designer collections Abaeté for Payless, Lela Rose for Payless, Unforgettable Moments by Lela Rose, alice + olivia for Payless, Christian Siriano for Payless and STLPxAirwalk, among others; Stride Rite, focused on lifestyle and performance branded footwear and high-quality children’s footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider®, Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®. Information about, and links for shopping on, each of the Collective Brand’s units can be found at www.collectivebrands.com.