I've been out of the loop for a couple of months--struggling with starting a new business (ain't we all?)--and haven't had time to comment on the new name. I love it!  Good things do come from challenges and struggles (which this site has had recently, too!). "Social" says so much more than "Twitter," and it is definitely a word that will be great for the long time. Congratulations! This will be the motto for the New Year! Good things will come from our hard work and efforts. Don't you think?